Samantha Dean

7 posts

Samantha Dean is a passionate FCA with over 25 years in Public Practice, the last 10 in the business advisory space. She is well known for her passion in advising business owners to achieve their business goals without compromising their personal ones. As a practitioner, Sam knows firsthand what works and what doesn’t when moving a practice from a traditional based compliance business model to a proactive advisory one.

In my last article, I touched on technology in the accounting industry and the common impulse to implement shiny new technology without solid business strategies behind it. As a follow on from this, I want to take a look at technology from another angle, and how it can help boost client engagement in […]