Inspiring episodes + interviews, helping shape the future for entrepreneurs, business owners + experts in their field.

Tune into the Business Habitat podcast with Sam Dean.

[Previously known as ‘The In Demand Accountant’ podcast].

In our expert professional services businesses, where the rules were written last century and the world keeps changing around us...how do we as experts who have spent years, sometimes decades getting our technical skills to the ultimate level and proportionally little time learning the ones required to grow our businesses based on our own terms, re-write the rules for ourselves.

That’s the question and this show explores the answers.

Stay tuned and enjoy some brave conversations.

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Episode notes

Marketing + Branding, Entrepreneurship Christine O'Hara Marketing + Branding, Entrepreneurship Christine O'Hara

Episode 124: Growing Your Brand with Impact, with Angela Tsai + Cristina Castro

Sam is joined by Angela Tsai, Chief Marketing Office and CEO, and Cristina Castro, Chief Commercial Advisor of GYBWI – Grow Your Brand with Impact (GYBWI). Together Sam, Angela and Cristina have a fascinating conversation about entrepreneurship, doing work that you love, and finding your identity outside the corporate framework.

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Christine O'Hara Christine O'Hara

Episode 122: Why Your Pricing Should be Based On Your Value, Not Your Hours with Filip Fucic

Sam and Filip explore the dollars for hours mindset and discuss whether there has been a shift in thinking in light of evolving work practices in the last few years. They delve into the conundrum presented as experts become more efficient and produce better work in fewer hours, resulting in lower revenue as billable hours decline, and consider the benefits of pricing based on value as opposed to input.

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Christine O'Hara Christine O'Hara

Episode 121: Leaving a Legacy and Leveraging Your Knowledge into Recurring Revenue, with Harvee Pene

Sam is joined by Founder of Life-Changing Accountants and The Greater Good Publishing Company, Harvee Pene, to talk about purpose-driven businesses, and leveraging your time and experience to generate recurring revenue, so your work can continue to do the work, for you.

Harvee had bought an accounting firm, had just met his wife-to-be, and was halfway through writing his first book, when he was struck down by testicular cancer at the age of 30. Blindsided, and feeling like his world was crashing down, Harvee was faced with the real possibility that his life might end and he was confronted with the question of how happy he was with the legacy he might leave behind.

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Christine O'Hara Christine O'Hara

Episode 120: How Data Can Help You Build a Better Company and Workplace, with Maite Grisard

In this episode Sam and Maite are talking about data, and how it can help you and your team steer your company in the right direction. More than just a conversation about numbers, this compelling discussion covers the disconnect between business leaders, teams, and the knowledge and information that are inherent in a company.

Maite Grisard is the Founder of Marketrotters, a field consulting company that “goes in, shakes thing up, gives perspective, and gets out”.

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Christine O'Hara Christine O'Hara

Episode 119: The Role of Learning and Development in Driving Business Outcomes, with Sarah Stone

Sam is joined by Executive General Manager of Ab2 Institute of Accounting, Sarah Stone, to talk about the impact of education in the workplace and how the right training framework can boost business performance and attract the best talent to your organisation.

In this podcast she shares her fascination with producing and delivering superior business outcomes through people performance.

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Christine O'Hara Christine O'Hara

Episode 118: Managing Time to Reduce Stress and Achieve What Matters, with Brad Aeon

Sam is joined by time management researcher and expert on time, Brad Aeon, to delve into the philosophy of time and how it can be better managed by aligning to your personal goals.

In his TEDx Talk, “The Philosophy of Time Management”, Brad urges the audience to reflect on their relationship with time and live more mindfully by focusing on what’s really important to them as individuals.

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Christine O'Hara Christine O'Hara

Episode 116: Bridging the Gap Between Business and Expert Knowledge, One Vet at a Time, with Chris Turner

Sam takes a closer look at the topic of the expert paradox and the disparity between the knowledge and expertise needed to become a leader in a chosen field, and the specific set of management skills required to successfully run a thriving business. Sam is joined by Chris Turner, founder of Vet Services Australia, to discuss how his company is addressing this problem by providing much needed administration and management support to time poor professionals in the animal services space.

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