Tune into the 'Conversations with Sam Dean' podcast

Inspiring interviews with small business owners, helping shape the future for accountants and professional service providers

You’re not alone!

Do you wrestle with the constant conflict of competing outcomes, adding great value to your clients but struggling to price your services for their true worth?

Do you want better connections with your clients, but find yourself under siege from a hectic schedule? Would you like to know how to recover the cost of delivering your premier service?

We work in challenging times. There are the pressures imposed by managing workloads in an industry with peaks and troughs. Then there are the big tech changes that are underway.

You know they’re coming and that business advisory services are the way to go. But do you know how to rebuild your business to take advantage of these new opportunities?

My podcast will help you. I’ll be talking with small businesses of all kinds, sharing their financial stories and finding out what worked for them and what didn’t. All you have to do is listen and learn.

Call it a Business Mastermind in ‘What Your Clients Want From You’.

And if you’re a non-professional services business..…no problems....you’ll learn a lot from these conversations too. We all need to get smarter about our money, our mindset and our systems. Let’s share our stories and create new ones so we can move ahead and meet our business challenges with confidence.


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About Sam

I’ve been an accountant for decades, with senior roles and a partnership in a large firm.

I’ve also run my own (non-accounting) small business. That was a real eye-opener. I discovered just how little my profession understood the issues facing our small business clients, how little we listened and how much we could offer – if we only knew what to provide and how to do it.

That was when I realised it was time for an industry-wide mindset shift.

Continue reading here....
Episode #1 - Introduction to Conversations with Sam Dean: What is the Advisory Mindset?

Welcome to Conversations with Sam Dean, exploring conversations accountants and advisors can have with their clients to cultivate business mastery.

Episode #2 - The dual need for business advisory and digital marketing, with Ellen Ronalds Keene

Sam interviews Ellen Ronalds Keene, founder of Perk Digital and Self-Care for Teachers. Ellen shares her story of moving from a job as a school teacher to being self-employed, along the way learning the things she didn’t know she didn’t know about business.

Episode #3 - Three Lessons for Accountants and Advisors

In this episode, Sam dives deep into the three takeaways from her conversation with Ellen Ronalds Keene in Episode 2. Ellen’s story is a classic example of why accountants and advisors need to be educating current and potential clients, and the power of good client relationships.

Episode #4 - The Art of Difficult Conversations

In this episode, Sam dives deep into the art of having difficult conversations. Beginning with first discussing what conversation is and why it's important, Sam then drills down on two types of conversation that many people find difficult: value conversations and difficult feedback conversations...