Episode 103: Growing Your Business by Getting Clear on Your Story, with Kirin Kalia
In Episode 103 of The Business Habitat podcast, Sam is joined by seasoned communications leader and start-up veteran Kirin Kalia to discuss Kirin’s new venture, Grow Through Story, and her passion for helping founders attract capital whilst retaining more equity and control of their vision.
With a background in journalism and technology in the start-up world, Kirin launched her latest company in October 2021. She is especially passionate about supporting female and under-represented entrepreneurs in their business journey and is adept at coaching leaders to sell their story and elevate their pitch.
Sam and Kirin delve into the importance of being able to tell your story, both in building a customer base and also in attracting people for collaboration or investment. Together they explore how getting clarity around the story of your business leads to better focus and simplifies the everyday decision making process.
Kirin’s commitment to helping her clients grow both their businesses and themselves is evident from the enthusiasm she brings to this conversation. She shares how she is inspired by working with driven, passionate people and helping them bring products and services to market that will contribute to the world in a positive way.
Through this discussion Kirin shares her advice for attracting the right investors by always knowing your desired outcome and asking yourself the right questions. Tune into this episode to ensure you’re on the right path to getting the most out of your business.
Listen to an excerpt
What we cover in this episode
The importance of your story
Partnership vs Venture Capital (VC) funding
Talking about what you solve
Asking your clients what they love about what you do
Explaining your business in the most simple terms
The myth of separating business from personal
Having control over your destiny
Knowing your exit strategy
Quotes
“Because certain products deserve to exist and if they (founders) are not able to tell their story the right way they may not get that round of funding, they may not be able to get to that next stage where you and I get to enjoy the benefits of what they have done“ Kirin
“In a world full of all kinds of noise you want people to remember who you are and why they want to work with you“ Kirin
“It’s charisma, it’s being able to say things with confidence and conviction…and even if that’s not who you think you are, you can be that person. I don’t care if you’re an introvert or whatever, anybody can do this stuff, you just go a little bit deeper within.“ Kirin
“You’ve got to be very clear on where you want to end up, and then do the research on what that looks like. If you don’t know what venture capital looks like go and find someone who got it and talk to them.“ Sam
“Those investors are going to be with you for a long time. You don’t want them in the business if they’re not the right fit.” Kirin
“One of my primary questions that I’ve been asking myself in the last few months is ‘how do I make it really easy for the people who need me, to find me, right now’“ Kirin
Links
Watch Kirin’s webinar: The 5 Steps Startup Founders Use to Successfully Pitch Fortune 500 Companies So They Grow Their Revenue Faster
Connect with Kirin on LinkedIn
Follow Kirin Twitter
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