Episode 121: Leaving a Legacy and Leveraging Your Knowledge into Recurring Revenue, with Harvee Pene
In Episode 121 of The Business Habitat podcast, Sam is joined by Founder of Life-Changing Accountants and The Greater Good Publishing Company, Harvee Pene, to talk about purpose-driven businesses, and leveraging your time and experience to generate recurring revenue, so your work can continue to do the work, for you.
Harvee Pene had bought an accounting firm, had just met his wife-to-be, and was halfway through writing his first book, when he was struck down by testicular cancer at the age of 30. Blindsided, and feeling like his world was crashing down, Harvee was faced with the real possibility that his life might end and he was confronted with the question of how happy he was with the legacy he might leave behind.
Harvee not only survived the operation and treatment, he went on to honour his epiphany, building a business designed to inspire and help other businesses stand out from the pack. Today he is a 15 times bestselling author, has spoken at Ted X twice, and encourages business professionals to create ongoing revenue by leveraging their knowledge into a book.
In this inspiring conversation, Sam and Harvee share their life-changing experiences and discuss the importance of creating purpose-driven businesses that attract like-minded and like-hearted people. Harvee describes real life examples of how his team has measured the impact they have on their clients, and how that recognition has motivated them to deliver even greater results.
Drawing on their own experience, Sam and Harvee delve into the many ways in which experts can leverage their own knowledge and intellectual property, whether it be by writing a book or creating a podcast, and how putting in the work upfront can pay huge dividends down the track.
If you think being an author is for other people, or don’t think you have enough to share to get in front of a microphone, (or even if you do), this podcast is for you. Jam-packed with heartening stories and valuable advice, you’re sure to gain inspiration by tuning in to this episode.
Listen to an excerpt
What we cover in this episode
Creating recurring revenue rather than earning dollars for hours
How we can all stand out by giving back
Having your purpose out front to create a safe space for people to come to work
Attracting people of like-mind and like-heart
Purpose-driven businesses and connecting to your impact
Charging for expertise, not for minutes
Thinking of yourself as an “intellectual property” developer
Leveraging your knowledge and experience by “working your assets”
Quotes
“If we think about the idea of community, we are a group of like-minded and hopefully like-hearted people and how we identify, whether we attract to people of like-mind and like-heart is through our values, our philosophies, and ultimately our purpose”- Harvee
“The more confidence that we can have to live true to our values, to kind of show up in the market as this is exactly who I am take it or leave it, is actually the most powerful way that we can attract those people to our community - team members, clients, prospective clients, partners, friends and collaborators” - Harvee
“Why I'm on this planet, why I get out of bed every morning, my purpose which I now articulate as to change lives - my life, my familys’, my clients, my community and ultimately the lives of people that I may never get to meet” - Harvee
“It’s always been my why to make sure that business owners don't compromise their personal goals for their business ones” - Sam
“The second that we connected (our team) to the difference that they were making to their clients with all the work they were doing every single day, all of a sudden we found meaning in our work, and our work all of a sudden became more purposeful, it became more sustainable, and we didn't have to drive our team by pushing them to complete a timesheet, they were driven by a passion to achieve more impacts for their clients” - Harvee
“If we look at our own consumer spending habits, what we pay for is the outcome, what we want is the certainty that we're going to get the products that we’re paying for, we don't care about the process” - Harvee
“If we want to stand out as the 1% we've gotta stop doing what the 99% have done for years” - Harvee
“It came from this internal shift and realisation that we don't sell hours, we sell our expertise, we sell what we know, in fact we’re actually in the intellectual property selling business not the labour for hire business” - Harvee
“We've got two choices - we can either work our asses off or we can work our assets off and yes it takes time to produce those assets initially, but I love this idea that we do the work and then we let the work do the work” - Harvee
Links mentioned
Claim your FREE ‘Standout’ book - offerered to Business Habitat Podcast Listeners
Connect with Harvee on LinkedIn
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