Episode 61: Living your WHY in Life and Business, with Troy Morgan
In Episode 61, Sam interviews Troy Morgan, a wellbeing specialist, CEO of Willows Health Group, Director and Shareholder of health companies Well360 and SpringDay. Troy is also a sought after speaker in the areas of wellbeing, leadership and culture.
His corporate health work has seen him launch wellbeing and change strategies and initiatives, not only here in Australia, but New Zealand, Hong Kong, Singapore and Malaysia. Troy is also a professional touch football player and a long-time client and friend of Sam.
Sam and Troy discuss his background in Exercise Science and fitness/health businesses, the business model Troy is working on now and what we can learn from it as an Accounting Industry.
Troy shares his WHY around helping people engage with change, and the reason the internal personal work needs to come before any business change work that we do.
Troy then explains the two types of coaching—with compliance and with compassion—and why more knowledge isn’t always the answer.
Sam and Troy then discuss ways to embed technology by starting with WHY, the reality of client and customer expectations for small business changing, and the importance of personalising the customer journey by using data to give real value to your clients and customers.
Finally, Troy shares his top three tips on how to support your health and wellbeing.
Connect with Troy at Willows Health and Lifestyle Centre or via Linkedin.
Listen to an excerpt
What we cover in this episode
Troy’s background in Exercise Science and fitness/health businesses
About the business model Troy is working on now and what we can learn from it as an Accounting Industry
Troy’s WHY around helping people engage with change
Why the internal personal work needs to come before any business work
The two types of coaching and why more knowledge isn’t the answer
The power of centering our clients with compassion
On coping with change and uncertainty
Embedding technology by starting with WHY
Facing the reality that the expectations on small business have changed
The journey Troy and his team have been on creating custom technology for their business
The importance of personalising the customer journey by using data to give real value to your clients and customers
Troy’s three tips on how to support your health and wellbeing
Quotes
“I really looked at what my ‘WHY’ was, and was I living that ‘WHY’ every day? Was the business model that I was building actually allowing me to live that ‘WHY’ every day, and was the actual traditional model ever going to allow me to live that ‘WHY’? When I really sat down and thought about that, it wasn't. I had to build a model that allowed me to do that.” ~ Troy
“We've never been more informed about health, wellbeing and fitness, but we've never been more unwell based on lifestyle choice disease. So I have to wake up each morning that I am working in this industry that is failing—there's no other way to look at that. No matter what business that is, whether it's accounting, whether it's fitness, whether it's retail, how do we centre our clients in compassion?” ~ Troy
“Am I creating an environment of compassion, or am I creating an environment of compliance? That compliance will come if we create the right environment for people to choose what that compliance looks like for them.” ~ Troy
“Don't compromise your personal goals for your business ones, build them together.” ~ Sam
“We do a lot of interviews with accountants every week and a lot of the times I ask, ‘Why did you get in the industry?’ [Their answer] is, ‘It's because that was the degree I was told to do. And it's a good business, and I make quite good money….And now I'm 40 or 45, and I'm just sad.’” ~ Sam
“If you're putting all of this technology in, what are you going to do with the data? Because the client owns the journey, and you are asking for a lot of data from them. And if you are not giving them something in return, they are going to get angry, they're going to stop giving you that data and they're going to disconnect from your business.” ~ Troy
“Often we put the technology in to make our lives easier, and to also give us data to be better up sellers and sellers to our sales funnel, etc. But we don't think about what is in it for the customer? That should be the centre first.” ~ Troy
“You want to be able to walk away when you can and rest. And if you have businesses that are 100% reliant on you to run, to generate income and to motivate staff, it becomes very fatiguing.” ~ Sam
“We actually are at the point now that we can predict when a member is going to leave before they leave. So that is being able to use the data that we're collecting to help our customer. Help them connect to the journey, [give] information that they're interested in. No more generic newsletters…it's personalizing that journey, because they own the journey.” ~ Troy
“Forgo the perfect plan for a plan you will actually do, which allows you to be consistent with your WHY.” ~ Troy
Links mentioned
Simon Sinek, Author of Start with Why (and other excellent books)
Brené Brown, Author of Dare to Lead (and other excellent books)
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