Inspiring episodes + interviews, helping shape the future for entrepreneurs, business owners + experts in their field.

Tune into the Business Habitat podcast with Sam Dean.

[Previously known as ‘The In Demand Accountant’ podcast].

In our expert professional services businesses, where the rules were written last century and the world keeps changing around us...how do we as experts who have spent years, sometimes decades getting our technical skills to the ultimate level and proportionally little time learning the ones required to grow our businesses based on our own terms, re-write the rules for ourselves.

That’s the question and this show explores the answers.

Stay tuned and enjoy some brave conversations.

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Episode notes

Episode 2: The Dual Need for Business Advisory + Digital Marketing, with Ellen Ronalds Keene

Ellen’s story is a classic example of why accountants and advisors need to be educating current and potential clients so that they receive the advice they need in a timely fashion and can get ahead of some of the common pitfalls in business.

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