Inspiring episodes + interviews, helping shape the future for entrepreneurs, business owners + experts in their field.

Tune into the Business Habitat podcast with Sam Dean.

[Previously known as ‘The In Demand Accountant’ podcast].

In our expert professional services businesses, where the rules were written last century and the world keeps changing around us...how do we as experts who have spent years, sometimes decades getting our technical skills to the ultimate level and proportionally little time learning the ones required to grow our businesses based on our own terms, re-write the rules for ourselves.

That’s the question and this show explores the answers.

Stay tuned and enjoy some brave conversations.

Listen to the latest episode

Episode notes

Episode 13: Takeaways From My Conversation with David Masefield

Sam looks at how we might take what David Masefield taught us about using a knowledge based model (his blog) to educate his market and drive business to gaps in the market outside the sale of the traditional big ticket market and how we can parallel this to think a little differently about how we offer services.

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Episode 12: Startups + Business Innovation, with David Masefield (Part 2)

This episode is all about startup innovation, the absolute importance of your team, and the benefits of incubators and accelerator programs for status and business owners. Sam and David also discuss the importance of transparent and future-focused conversations between cofounders early on before there’s vested interests at play and the qualities David identifies in people who will be successful entrepreneurs, either now or in the future.

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Episode 11: Startups + Business Innovation, with David Masefield (Part 1)

David and Sam discuss the importance of connecting with other entrepreneurs and business people, of being in community. David then shares the definition of a startup and how it differentiates from doing business long term. Plus, the success rates (or lack thereof) of startups and why fast failure is the goal.

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