Episode 70: Laying the Foundation with Clearly Defined Values

In Episode 70, Sam delves further into the need for clearly defined values to drive both individual and business success. As one of the biggest learnings on her own path, Sam looks at why values are more than just a marketing ploy to hang on the wall.

Values and mission statements have long been an important part of business strategy in the corporate world. Typically these values are the product of a leadership seminar or conference, disseminated throughout organisations with minimal thought into the connection to people’s lives.

As businesses inevitably evolve into more people focused environments, the alignment of business and individual values is critical. Sam explores ways that companies might achieve consistency and create values that resonate with staff on a more personal level.

Sam shares her own values and provides practical examples of how she incorporates these values into her daily work. Sam explains how these clearly defined principles have made life and work easier, and how following this process can simplify decision making for all business owners, or anyone looking to move forward in their career.  

Listen to an excerpt

What we cover in this episode

●      The importance of clearly defined values

●      The link between personal and business principles

●      Two ways to develop values in your business

●      How to create consistency of purpose throughout your organisation

●      Tips to consider when defining values

●      Examples of well defined value statements

●      Sam’s three core values for her business

Quotes

“Everybody has values, no-one doesn’t have them, they are the guiding principles as to how we make our life decisions and they’re the core of our beliefs”

“Getting clear on your values and having them communicated and acted upon in a clear, measurable way is the key to any successful business and it makes your business and career and life way more successful”

“Values aren’t right or wrong, they are guiding principles and not having them is like driving down a road with no road rules”

“If you look at the really big companies in the world their value statements are fairly simple and very pragmatic”

“Like everything, it’s the small steps you do every day that makes the biggest difference”

“We make client decisions on who we work with based on our values. If we see things that are clashing with that really early on, it doesn’t mean those people are good or bad, or we’re good or bad, it just means we want to work with people who have the same values”                                                                                                             

Links mentioned

Good to Great article by Jim Collins

List of Values PDF by Brene Brown

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