Episode 88: Avoiding the Emotional and Financial Pitfalls of Ineffective Networking and Technology

 

In this episode of the Business Habitat, Sam brings together the ostensibly distinct topics of networking and technology and notes how the two subjects are in fact intertwined. Sam draws on her conversations with Matt Kreis and Avon Collis and outlines the similarities between these two critical business activities. 

Having been down the exhausting path of networking for the sake of networking, Sam shares her learnings and how she came to define the problem she was trying to solve, in order to take a strategic approach to building her tribe.  

Sam then considers the efficacy of the standard approach to technology and the under-utilisation of most platforms, and why that’s the case. Recognising that both networking effectively and implementing successful technical solutions takes time and resources, Sam discusses how better aligning your values and goals can streamline the path to building your business habitat.  

Acknowledging that her early approaches to networking and technology were emotionally and financially draining, Sam sets out to save you time and money by learning from her experience. If you’re looking to catapult your business journey, this podcast is for you. 

What we cover in this episode 

  • Reflection on networking and sales marketing 

  • Making technology and networking more efficient 

  • The importance of being aligned in guiding your network 

  • The investment of time in building relationships 

  • Developing a sales process 

  • The downside of networking with your peer group 

  • The crossover between networking and technology 

  • Sam’s tips for a powerful network 

Quotes 

“You can never take away the learnings of going down rabbit holes and chasing shiny lights, which I was always very good at, in both networking and technology. But how do we make it just a little more effective for you, so you can still get the benefit of the learning.“   

“One of the biggest challenges for me.. was that I didn’t actually understand the problem that I was trying to solve. So it’s very hard to set a strategy”

“There’s no easy solution to hard problems, whether that be in building a network or in looking at your technology. While they look different…they do have similar problems” 

“My goal is to build my network with people I love (or like), and people that I would advocate, so they’re people who have worked with us…who I have spent time developing relationships with, and they become super powerful”

Links mentioned 

  • Episode 83: We All Do Better Together with Matt Kreis

  • Episode 87: Creating Customers for Life with the Help of a CRM, with Avon Collis

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Episode 89: Re-Release: The Art of Difficult Conversations

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Episode 87: Creating Customers for Life with the Help of a CRM, with Avon Collis