Inspiring episodes + interviews, helping shape the future for entrepreneurs, business owners + experts in their field.

Tune into the Business Habitat podcast with Sam Dean.

[Previously known as ‘The In Demand Accountant’ podcast].

In our expert professional services businesses, where the rules were written last century and the world keeps changing around us...how do we as experts who have spent years, sometimes decades getting our technical skills to the ultimate level and proportionally little time learning the ones required to grow our businesses based on our own terms, re-write the rules for ourselves.

That’s the question and this show explores the answers.

Stay tuned and enjoy some brave conversations.

Listen to the latest episode

Episode notes

Episode 13: Takeaways From My Conversation with David Masefield

Sam looks at how we might take what David Masefield taught us about using a knowledge based model (his blog) to educate his market and drive business to gaps in the market outside the sale of the traditional big ticket market and how we can parallel this to think a little differently about how we offer services.

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Episode 11: Startups + Business Innovation, with David Masefield (Part 1)

David and Sam discuss the importance of connecting with other entrepreneurs and business people, of being in community. David then shares the definition of a startup and how it differentiates from doing business long term. Plus, the success rates (or lack thereof) of startups and why fast failure is the goal.

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Episode 8: Reigniting Your Passion and Becoming Redundant in Your Own Business, with Greg Gunther

Greg shares why it’s important to understand the different skillsets of the practitioner and business owner, and how he helps business owners find the joy and reignite their passion while becoming redundant in their businesses. He also gives his advice about doing due diligence and getting the right advice in business, and why you shouldn’t spend too much on marketing.

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