Episode 10: What Do You Actually Want?
In this episode Sam discusses two of the most important questions you can ask yourself in business: “What do you want?” and “What brings you joy?” So often, when Sam asks clients these questions they tell her that they’ve never been asked before, or they’ve never given themselves time to pause and think about the answers.
Sam also covers the difference between a business mindset and a practice mindset, and why having a practice mindset can prevent you from getting what you want and spending your time doing work that brings you joy.
Listen to a snippet
What we cover in this episode
The conversation Sam has been having around marketing to client urgency
The urgency in our industry around burnout
Why you need to make some time and space to ask yourself what you want
Questions to ask yourself about where you want to be in 1 year, 10 years (see below)
The importance of establishing what brings us joy
The disconnect between the joy as technicians and business owners
Balancing the hard word of business with the joy of the technical work
Ways to create the business so you can spend more time on what brings you joy
The fundamental business mindset shift you need
Why you should tweak your language from practice owner to business owner
Questions to ask yourself about where you want to be in one year, ten years:
What am I doing every day?
How am I actually feeling?
What do the people around me look like/what do they do?
What's happening during the day?
What is the main part of your day that you're doing?
Quotes
“What is the market’s urgent need right now, what's urgent to them? We usually know what the gap is, but what is their actual urgent need?”
“Recently, I've interviewed a couple of accountants who've come on board with us, and [I ask them what they want.] I keep hearing back, ‘you know what, no one's ever asked me that before or I've never really thought about that.’”
“There's this real disconnect with us as technicians to us as business owners. Most of us get joy out of what we do every day, the actual technical aspect of the job…And then we have to be business owners, and we have to actually run businesses…If in a work sense, [what brings us joy] is actually doing technical work, we’ve really got to find a way to balance both.”
“If you really want to scale and grow your businesses and have successful businesses, that does mean putting down the tools a lot. And sometimes it's the tools that are where we want to play.”
“It doesn't really matter what the size of businesses is, you have to always think about it as a business as opposed to a job.”
“It is crucial that we start really thinking around this because of the urgency of people being burnt out. We have to create the space and start looking at our businesses as businesses as opposed to practices.”
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