Episode 9: Takeaways From My Conversation with Greg Gunther
“From a marketing perspective, you’ve got to get very clear on what the problems are that you’re solving, and then market to that. People are looking for solutions for their problems. They’re not looking for products.”
In this episode, Sam dives deep into the takeaways from her conversation with Greg Gunther in Episode 8. Sam shares some suggestions for marketing that doesn’t cost you the earth, some strategies around people—both hiring and collaborating—as well as the importance of having a business mindset.
Sam explains the key to getting passion back as a business owner is acknowledging that you are actually in business, and some of the skills needed to be a business owner. She shares a practical exercise to do when recruiting, and how doing this process and making yourself redundant can actually help you reignite your passion for business.
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What we cover in this episode
The key to getting passion back as a business owner is acknowledging you are in business
The importance of learning recruiting skills and finding clarity about roles and requirements
A practical exercise to do before, during and after recruiting
Why you should get clear on what you want from marketing and what it means to you
The value conversations and the power of educating clients on how we can solve their problems
Some suggestions and practical tips for marketing the doesn’t cost you the earth
Why new product additions in an existing business are like startup phase each time
A practical example of how this often plays out in accounting practices
The power of collaboration and meaningful relationships with other providers
How to identify the right kind of collaborators in business
The need to get clear on the value you offer not just in dollars but in emotive feelings
The reason you need to shift the way you use timesheets when value pricing
How to make yourself redundant and why going through this process can actually help reignite your passion in business
Quotes
“We do you find that a lot of our technicians and our main income earners spend a lot of time in administration tasks that can probably be better done and more efficiently done by other people, but as Greg said last week, it's very important to get clear on what these roles are and what the tasks actually are.”
“Until you have clarity of role, you can't performance manage or even know if you've been successful and it's a constant frustration. No matter how many soft skills that you learn in communication, unless you're very clear on what you want your people to do, and you want yourself to actually do, you're going to come unstuck. So get clarity first.”
“You've got to get really clear on what is the message that you want to get into your clients, your staff who are going to be your biggest marketing, hopefully, and also to the market at large. So what is the message?”
“From a marketing perspective, you've got to get very clear on what the problems are that you’re solving, and then market to that. People are looking for solutions for their problems. They're not looking for products.”
“First of all, get very clear for yourself and value what you actually do, and then value what you can potentially do for your clients. Don't worry about the pricing right now. Just really value what you do and start to get excited about it.”
“The goal of redundancy is not necessarily to leave or exit the business, it's to grow the business and actually to give you more space around what you do every day.”
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